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Generation Like ( 2014 )

"Are kids using social media or is social media using kids?"

★7.0 /10 _(4.0)

54 min ● Feb 18, 2014 ● English

Overview

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.